AlUla
A 22,561 km² county in north-west Saudi Arabia, home to Hegra and run by a royal commission under a heritage and tourism masterplan to 2035.
Evidence · In progressReporting on the future of places
Region · 2 destinations · 10 stories
Landscape-scale heritage planning in AlUla and community conservancies in the Greater Maasai Mara: two very different models of who shapes a destination.
A 22,561 km² county in north-west Saudi Arabia, home to Hegra and run by a royal commission under a heritage and tourism masterplan to 2035.
Evidence · In progressKenya's best-known safari landscape, where Maasai landowners lease land to tourism-funded conservancies as fences, lodges and court cases test the model.
Evidence · DocumentedNabataean tombs in the desert, heat-tolerant corals on the coast, and a state programme promising both conservation and ultra-luxury at scale. What has been targeted, what has been measured, and what anyone independent has verified.
In the Greater Maasai Mara, a small independent camp runs a conservancy, built a school with its neighbours and employs mostly Maasai staff. Its strongest scores are for community value; its weakest, for reporting.
Saudi Arabia is building tourism at a scale few countries have tried. A Jeddah-based auditor argues that its new luxury will be judged by what it leaves behind, and sets out the three things he looks for.
"Regenerative" is an unregulated word on hotel websites. Six questions, a short guide to certifications and a list of red flags help separate hotels that can show what they do from those that only say it.
A guide to the fifteen destinations we profile, grouped by how they are trying to make tourism give back: visitor fees and limits, community ownership, nature and water systems, and living heritage. For each, what is being done and how well it is documented.
What separates a regenerative hotel from a merely sustainable one, and ten examples from Nepal, Kenya, Zanzibar, Trinidad, Switzerland, India and Canada: what each does, and how well its claims are documented.
Sustainable tourism asks how to do less harm; regenerative tourism asks whether a place ends up healthier, and who decides. The difference is real, but so are the critiques: vagueness, greenwashing and a shortage of evidence.
Regenerative luxury asks high-end hotels to leave places better off and to prove it under independent audit. Where the term comes from, how it is defined, what it changes for a hotel and its destination, the strongest objections, and how to test a claim.
Regenerative travel promises to leave places better able to thrive, not just less damaged. Where the idea came from, what it asks of destinations, what it is not, and the questions that separate serious efforts from marketing.
Saudi Arabia has placed an entire county under a royal commission and a masterplan built around its first World Heritage site. The plans are public and ambitious; the independently verified results are fewer.
The Regenera Luxury Magazine · affiliated with this publication
From giga projects to giving backWhat Saudi Arabia’s new destinations must prove
The Regenera Luxury Magazine · affiliated with this publication
Enkopiro Camp, Greater Maasai MaraA camp and the conservancy it manages